» Generika by Alexander Meyer
| » Sample Image | ||||
| » Generika - Light | » Generika - Regular | » Generika - Bold | ||
| » Generika - Light Italic | » Generika - Italic | » Generika - Bold Italic | ||
| 6 weights | Single weights | ||
| Single User License: | 192,00 EUR | Single User License: | 40,00 EUR |
| Multi User License: | 460,80 EUR | Multi User License: | 96,00 EUR |
| This Font is available for Mac and Windows as OpenType format | |||
Info about "Generika"
Release: March 2008
Generika is a new text font designed by Alexander Meyer inspired by an old typewriter font. When Meyer came upon the original Adler font, he took a particularly liking to it. Adler was originally designed with sharp edges and corners but the actual outcome when used on the typewriter†was badly printed with†blurry corners. Fascinated by this manual technique, Meyer set out to create his own but a contemporary digital version. For Generika, he designed a digital typewriter font with a retro feel featuring slightly rounded corners. The different weights are proportionately designed making them useful for a diverse range of applications and suitable for both small point sizes as well as large headlines. Meyer suggests using Generika for engravings, package designs for generic medicine or even as a corporate font for your local pharmacy.
www.xyz.chInterview with the Designer Alexander Meyer
Your name / Company name
Alexander Meyer / XYZ.CH
Can you tell us a little bit about yourself?
I'm an independent graphic designer working in a studio called K18 where I share a working space with 25 other people. I mainly work with printed matter.
What is your direction in graphic design? How would you characterize your style?
Type is everything, image is nothing and colors I don't like too much.
Place of work
Zurich, Switzerland
Why did you design this font and what was your inspiration or what was the main idea behind designing this font?
I found the inspiration for "Generika" in the book "Technische Grundlagen zur Satzherstellung". This is one of my favourite books designed by the famous Swiss typographer Hans Rudolf Bosshard. On page 31, I found an interesting "Adler" typewriter font specimen, which I thought might be useful as a digitalised corporate font.
How would you describe the character or creative potential of your typeface?
The font is rounded and condensed and so I think it would look great engraved on a dark background.
Is there a story behind the name?
The Gernerika font is based on an original typewriter font and the digital version is a sort of copy, like so-called generic medicine.
Do you design your fonts by hand, or directly on the computer? Do you catch yourself drawing characters all the time, when you're phoning, for example?
I design fonts directly on the computer and since it takes a while to draw all the needed glyphs, I catch myself drawing twenty-four hours a day while doing everything else that has to be done to earn some money.
What is the ideal usage of your font?
As the name already evokes, I highly suggest using it for packaging designs of medicinal products.
What fonts still have to be drawn? Adria Ferrán, the Spanish superchef, answered that question in relation to cookery with "hot ice cream". What would you say in relation to typography?
Is there any font that must have been drawn?
Your future plans?
Start up a real family instead of font families.
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